Interpreting Consumer Choice (Routledge Inerpretive Marketing Research). Gordon Foxall

Interpreting Consumer Choice (Routledge Inerpretive Marketing Research)



Download Interpreting Consumer Choice (Routledge Inerpretive Marketing Research)



Interpreting Consumer Choice (Routledge Inerpretive Marketing Research) Gordon Foxall ebook pdf
Publisher:
Language: English
Page: 200
ISBN: 0415477603, 9780415477604

About the Author

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.



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